Tue 14 Dec. 2004

Critical Blog-Mass Yet?

When The New York Times reports on how big companies have successfully employed them: Blogo Ad, The.

I guess it’s official - weblogs have reached critical mass.

Back in 2001, I was convinced that it would only take a year or two for most everyone to grok their value and that every product under the sun would soon have a blog. I was wrong.

Then, when Google bought Blogger in February 2003 I was convinced it would all happen within the same year. Wrong again.

So now, will 2005 be the year in which every product gets its own blog? What about every project, every event and every group, team, club, association or even every event?

Well, if the 21st Chaos Communication Congress in Berln is an indication, then, yes!

But then again, perhaps I am just an incurable optimist who has to keep adjusting his expectations to meet reality.

2 Comments »

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  1. When General Motors starts blogging… you can be sure that the day when every product has its own weblog draws closer.. Case in point: GM FastLane Blog […]

    Pingback by Sen No Sen :: A Blog for Every Product1 — Mon 10 Jan. 2005 @ 06:01 am

  2. roduct Blog

    At last, I’ve stumbled across exactly what I had in mind in previous posts about a time when every product has it’s own dedicated weblo […]

    Pingback by Sen No Sen :: Bloguide: A Product Blog :: January :: 2005 — Wed 26 Jan. 2005 @ 04:01 am

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