The New Communications Forum Europe, originally scheduled for April 5-6, has been postponed.
We firmly intend on holding the Forum once we have judged the market is more ready, hopefully towards the end of this year.
This news has Neville Hobson asking: Is Europe a ‘communications Sahara’ for blogs and other new-media channels?
What an indictment of the lack of interest and willingness to learn about something new by communicators in Europe!
(…)
Or is it? There are little pockets of excellence here and there, with increasing numbers of communicators who are active in using and evangelizing these new channels (look at the new directory of PR bloggers, for example).
Yet these pockets of excellence represent the converted - what the Forum is about is reaching the unconverted: those communicators who haven’t yet experienced these new channels and want to find out how they might benefit them and their businesses. That’s what we saw at the US event in January - lots of PR, marketing and other communicators who didn’t yet know much about blogs, etc, but wanted to find out more.
(…)
Either way, please don’t sit on a fence. Let’s get some balanced opinion on what’s wrong in Europe!
There you have it: although they didn’t yet know much about blogs, etc, but wanted to find out more. Not so here.
While there certainly are “little pockets of excellence” over here, they are small, few and far between.
As far as Germany is concerned, I could carry on all day about the reasons. In essence, though, the difference we’re dealing with is a deeply conservative mind-set, coupled with a widespread distrust and rejection on principle of “trends from America”.
Of course, the severely depressed economic climate plays an enormous role too, as well as the resultant tendency to rather live in the glory days of the past Wirtschaftswunder.
I have no doubt that they will get there, eventually. It’s just that a lot of patience and perseverance will be required.